About Us

“Excellence is a measure of your success” – SFP

We are dedicated in providing sound, honest and independent financial advice, whether it be for you as an individual, your family or be it your business – our objective is consistent, we will deliver innovative solutions that are based on professional, honest advice you can trust.

Our relationship with you is built on understanding your goals, needs and aspirations and what really matters to you. We will work with you to prioritise your objectives, with an agreed plan to help you reach your goals.

We have worked hard over the years to refine our advice process to provide you with the highest standard of service by ensuring that we listen and understand what is important to you. We adopt a holistic approach to financial advice recognising that a change in one area may have an impact on others. We will always take time to look at your bigger financial picture to ensure that you receive the best and honest financial advice.

We inspire a culture of creativity and pioneering forward ways of thinking, so that even the most complex and demanding issues are resolved in an optimal yet professional manner. Suffice to say we treat business like professionals, we treat clients like family and we are incredibly passionate about doing our job well.

Our Core Values

Integrity

Integrity

Operating fairly and honestly

We only provide advice which we as individuals would feel confident in executing for ourselves. Our clients are advised with the utmost transparency and are informed on the performance of their investments on an on-going basis via our review process.

Excellence

Excellence

Passionate for excellence

We strive for being excellent by going the extra mile for our clients whilst also having fun in what we do. The minimum benchmark that we test our approach, our advice and our strategies against is continuous excellence. For us, “excellence is a measure of your success”.

Commitment

Commitment

Dedicated to what we do

We are ardent in providing a bespoke solution for our clients. Our team is dedicated to continuously refining our advice process to ensure the utmost clarity for our clients. Continual learning is critical to our success.

Reputation

Reputation

Adhere to the highest standards

Maintaining our reputation requires a continuous commitment from all of us at Sovereign Financial Planners to act with the highest standard of integrity in our decision making and advice giving for our clients.

Respect

Respect

Clients first

Our objective is to maintain strong client relationships built on trust, respect, integrity and expertise. Clients are always at the heart of our business!

Culture

Culture

Be better, together

We actively build an inclusive, collaborative work environment where all views are welcomed and openness is encouraged. Our advisers work together in actively overcoming challenges as a team.

Our Client Proposition

At Sovereign Financial Planners, we operate via a seamless six-stage advice-giving and review process which we have worked hard to develop over many years to make your experience with us as easy and enjoyable as possible. Our advice is provided on an entirely personal and bespoke basis. Please click on each stage for further details.

Initial Consultation

Initial Consultation

We will first meet for a chat which will be an excellent opportunity for us to get acquainted. We will fully explain our services and advice process to you and the associated costs. The consultation may be specific to certain areas of financial planning or involve your entire financial lifecycle. We believe it is important to thoroughly understand your feelings towards your finances, your views on risk, your objectives and your lifestyle.

At this initial stage, there will be no cost to you, and there is no obligation for you to become a client if you decide not to pursue a relationship with Sovereign Financial Planners. Consider this to be our investment in the relationship. After all, excellence is not only a measure of your success, it is a measure of ours too. Please get in touch to request your Initial Consultation meeting.

Fact Find & Goal Setting

Fact Find & Goal Setting

During our second meeting, we will gather full details of your existing arrangements and we will also answer your questions with jargon-free explanations. We will take the time to listen to your personal, family and business aspirations in detail and uncover your specific financial planning objectives. At this stage, we will also ask you some thought-provoking questions to get you to think about what is really important to you, as well as making sure we have fully understood your attitude to risk and your capacity for loss. This is alongside the time horizons you are looking to synchronise your investments with.

Research & Planning

Research & Planning

Following our findings at our discovery meetings, we will now undertake detailed research on your behalf and develop a financial plan, which is, in essence, a roadmap for your financial life. This will involve building a model to show you how your financial future will look both now and following our recommendations. This will be a bespoke plan that is tailored to fulfil your financial goals and aspirations.

Financial Plan Presentation

Financial Plan Presentation

At this stage, our advisers will present a customised financial plan based on all information gathered at the initial discovery meetings and the findings from our robust research process. We will show you how your existing financial arrangements will fit into your new financial strategy. Furthermore, during our meeting, we will present you with concise recommendations to make sure that you achieve your financial and lifestyle objectives. We will ensure that you fully understand the proposed financial plan at this stage and are happy with it before taking further steps.

Final Plan Implementation

Final Plan Implementation

We will put your plans into motion for you once we have your agreement. This may potentially involve communicating with existing product providers and arranging any new investments or plans to accomplish your needs and objectives. We will take care of all of the administration and we will provide a neatly laid out file with all of the relevant paperwork to you.

Our Ongoing Relationship

Our Ongoing Relationship

Following the implementation of your plan, we will need to make sure that you remain on track. We will endeavour to review your circumstances as often as necessary to ensure that you achieve your objectives. We will also have an opportunity to discuss developments in economic conditions, legislative changes (such as taxation), new ideas and opportunities, alongside a consideration for new financial products.

Dependent upon your selected Ongoing Review Service Proposition, the ongoing relationships may vary. Nevertheless, our reviews will be a platform to ensure that your long-term goals, objectives and ambitions are still consistent with those initially agreed.

Meet Our Team

David Smith

Project Manager

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Emma Eddington

Co-Founder, CEO

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Jane Doe

Project Manager

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John Doe

Project Manager

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